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Getting started

Foundations for a first-time founder

Reading a cap table

A plain-language walkthrough of ownership percentages, dilution and what changes with each funding round.

Unit economics 101

Customer acquisition cost, lifetime value and contribution margin, explained with a simple worked example.

Setting up basic financial hygiene

Banking, bookkeeping and the everyday financial admin that early founders underestimate at the start.

Growing what you have

Explainers for existing, revenue-generating startups

Reading your burn multiple

How to check whether your growth is efficient relative to how much cash it costs to produce it.

Making your first finance hire

What to prepare before bringing on a bookkeeper, controller or fractional finance lead.

Funding options, compared

Bootstrapping, convertible notes, priced equity rounds and grants — what each involves and when it tends to fit.

Pricing a subscription product

Common SaaS pricing models and a simple process for testing whether your current price is doing its job.

Estimating market size honestly

A grounded approach to top-down and bottom-up market sizing, and the common ways it gets inflated.

Planning for seasonal demand

Forecasting cash needs, staffing and inventory ahead of predictable peaks in your sector.

Quick reference

A short checklist before any major financial decision

Use this as a starting prompt, not a complete answer — every startup's financial situation has details a general checklist can't capture.

A reminder

All resources on this page are informational only

felixhui does not sell consulting, courses or any paid service. If you need advice tailored to your specific situation, please consult a licensed professional in your jurisdiction.